Ultimate Guide to Digital Marketing Specialists Salary for 2022

Ultimate Guide to Digital Marketing Specialists Salary for 2022


Digital Marketing- something that has immersed us in itself day and night, all through the time. So much of the credit goes to the pandemic, digital marketing has widened its landscape. Digital Marketing is growing exponentially.

This has eventually led to a massive increase in the number of jobs and the salaries offered by companies. Even individuals are marketing their products and services and making huge profits through digital marketing.

Digital Marketing has become extremely important these days. Consider developing a top-quality product with lots of effort as well as investment. What would happen if only a handful of people around you know about your product? You will have just a few customers. And what if people across the world come to know about your product? You will earn huge profits and fame.

That’s what Digital Marketing enables you to achieve!

The digital marketing industry has become one of the fastest-growing industries in the world today. It is changing rapidly, it is creative, challenging, and requires you to stay updated. People across the world are willing to learn Digital Marketing by taking up the online training course and achieving advanced digital marketing certification.

We will discuss the salaries of different job roles in the Digital Marketing domain.

Salaries of most important roles in Digital Marketing

1. SEO (Search Engine Optimization) Specialist

If you are tech-savvy with an analytical skill set, this role is best suited for you. The primary objective of a Search Engine Optimization Specialist is to generate traffic over a targeted website and make sure that it ranks on Google’s first page for related keywords. Some of the important skills required to become an SEO specialist are SEO copywriting, keyword research, and search engine algorithms.

The average annual salary of an SEO Specialist in India is around INR 247,606. After gaining experience of around 4 years or more, you can expect the average salary to go INR 504,000.

Some of the key responsibilities of an SEO are:

To create SEO-friendly content of prime quality

Plan and implement strategies for building links

To conduct on-site and off-site analysis and then optimize it

Make detailed keyword research that drives website traffic

2. Search Engine Marketing Specialist

Paid advertisements overall digital channels and search engines are the primary responsibility of a Search Engine Marketing Specialist. This domain may be right for you if you have a great set of analytical skills but you are not interested in numbers.

You also need some technical skills like principles of web designing, programming basics, and also search engine optimization algorithms. The best thing about SEM is that it is not just about advertisements, but it encompasses any activities that are meant to improve search results through search engines.

The average annual salary of an SEM Specialist at an entry-level is around INR 280,000 and when you earn experience of 3-4 years, you can earn INR 3,63,547.

Moving ahead, with an experience of 5 to 9 years you can earn as high as INR 9,75,000.

3. Pay-Per-Click Analyst

This role is going to be one of the most emerging careers in 2022. You should possess the proper knowledge and capability of earning profits more than investments.

After getting organic results, companies typically focus on going with paid advertisements. You should know how to create campaigns and understand the purpose behind every pertinent click. If you possess these skills, you are most likely to get hired by big companies.

The average annual salary of a PPC Analyst is around INR 3,00,000 at an entry-level. With just two years of experience, you can earn up to INR 5,00,000.

4. Web Developer

A Web Developer has to be well-versed with programming languages and expertise in creating attractive and functional websites for their business. As a web developer, you are required to analyze user requirements, to make sure that the navigation, graphics, and content provide a great user experience.

Typically, a web developer has expertise in HTML coding, software design, as well as graphic design to develop a website that can achieve business goals by providing the best customer experience.

The median annual salary of a Web Developer at an entry-level is around INR 2,00,000. The salary may be increased significantly with two to three years of experience and may reach INR 5,00,000. With more experience of about five years, you can earn as high as INR 9,00,000.

5. Social Media Marketing Specialist

Social media is a place where we all are there most of our time. Isn’t it? If you are also involved in social media then you can use this expertise to become a social media marketing specialist. As a social media marketing specialist, you have to design and implement an entire social media strategy for a company.

Just as people portray the best version of themselves on social media, businesses or brands are leveraging social media for portraying their products and services and staying at the top of the competition.

Maintaining quality content and positive engagement of users and potential customers are some of the primary responsibilities of a Social Media Manager.

The average annual salary of a Social Media Marketing Specialist at an entry-level is around INR 2,50,000 and this may go to INR 3,45,000 with two years of experience. With more than five years of experience, you can earn as high as INR 6,85,000.


Now that you have come across salaries of different job roles in the rapidly emerging field of Digital Marketing, what do you conclude?

The salaries offered in this domain are great. Also, you don’t need significant qualification prerequisites for getting into Digital Marketing. An online training course can be a smart move to get an advanced Digital Marketing Certification and apply for the job.

These online training courses are such that they offer you self-paced learning, provide you with top-class training via industry experts, Ask Me Anything sessions, as well as career guidance.

Enroll Now!!

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